Search Engine Optimization :-

 On page optimization directly handles with the structure and content of a site wheres, off page optimization boost the search engine ranking by fetching external links to point back to it.

The SEO practices can be broadly classified into two categories- Whaite hat SEO and Black hat SEO. White hat SEO as the name refers, it is the most legitimate practices to get higher rankings in the search engine result pages. A whaite hat SEO practice strictly abide by the Google’s guidelines for SEO. The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquistion campaigns.

Black hat SEO practices are considered to be illegimate and against the guidelines provided by Google and Google’s algorithms. Obviously Black hat SEO includes the practices that aim at finding weakness and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages.The most common black hat SEO techniques include spam links,etc that only mislead the user and redirecting to the sites.

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