Search Engine Marketing (SEM)
Search engine marketing is a type of Internet marketing that tries to increase a website’s visibility in search engines. Today, the term mostly refers to gaining website traffic and exposure through p[aid advertising.
Internet marketing refers to marketing efforts that businesses and other organizations do solely over the Internet.
With search engine marketing, businesses pay for their adverts to appear alongside search queries in search engines. Google, Yahoo, Safari and Bing for example, are search engines.
Like SEM , the aim in SEO is to boost your website’s or webpages appearance in search engines. however, unlike SEM, the SEO marketer does not pay for it.
In other words ,Search engine marketing is a form of Internet marketing in which the marketer uses paid advertising. Google is, by far, the most popular search engine for search engine marketing.
In the second quater of 2015, Google received 73.7% of all the money that companies and people spent on search search engine advertising Yahoo/Bling came second.
Google Adwords is probably the most popular search engine marketing platform. Bing Ads is also another prominent SEM platform , as are Yahoo.
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